About Shred Summit
The world’s only 100% public-voted snowboard platform. No sponsorships. No brand deals. No bullshit. Just 210,000+ real rider votes ranking the best boards, boots, bindings, travel destinations, and snow events. Trusted by 50,000+ riders worldwide who refuse to be sold to.
The Truth About Snowboard Reviews (And Why We Exist)
The snowboard industry got hijacked. Magazines push whatever pays them. Influencers shill whatever gets sent free. Reddit threads get astroturfed by brand reps. Review sites rank gear based on affiliate commissions, not performance. We got sick of the lies.
Shred Summit is the rider rebellion — built by everyday riders from across the UK and beyond. No pros. No sponsored athletes. Just working people who love the mountains, live for powder days, and find peace carving down a mountain. We’re passionate about snowboard culture, community, food, drink, travel — but most of all, we’re here for the shred.
Who We Actually Are
Started by an everyday working bloke from the UK who dreams of going pro but knows the reality — I’m just another rider who loves the mountain and everything the snow world offers. The vibe, the peace, the community, the culture. This platform exists because snowboarding deserves better than paid rankings and fake reviews.
We’re recruiting like-minded people of all backgrounds, abilities, and diversities across the United Kingdom and beyond. Whether you’re a beginner on hire boards or a 20-year veteran, if you love to shred, you belong here. Join us: hello@shredsummit.co.uk
Follow The Money (Because We’re Not Hiding It)
Most review sites hide how they make money. We won’t. Here’s exactly how Shred Summit funds itself:
💰 Revenue Breakdown (Full Transparency)
1. Travel Affiliate Commissions (~70% of revenue)
- We partner with Nuco Travel and Erna Low (UK-based ski travel operators)
- When you book a trip through our links, they pay us 5-8% commission
- You pay the exact same price — zero markup, no hidden fees
- We only promote resorts and operators we’d personally book with
- If we wouldn’t ride there, we won’t link to it
2. Community Raffles (~25% of revenue)
- We purchase raffle prizes at retail/wholesale with our own money
- You buy £3-5 raffle tickets for a chance to win gear or trips
- Winners drawn transparently when tickets sell out
- We keep a small margin to fund operations
- We never accept free gear from brands for raffles — if we raffle it, we bought it
- No brand gets exposure in exchange for donations
3. Community Support (~5% of revenue)
- Email hello@shredsummit.co.uk if you want to chip in
- No perks, no rewards — just gratitude and keeping this alive
❌ What We DON’T Do (And Never Will)
- Accept free gear from brands for reviews — If we review it, we bought it or a verified rider tested it with their own money
- Take sponsorships for gear rankings — Brands can’t pay to be ranked higher
- Run banner ads — No annoying pop-ups or auto-playing video ads
- Sell your data — We don’t track, collect, or sell your information
- Charge brands for placement — Top 10 lists aren’t for sale
- Accept “gifted” raffle prizes — We buy everything ourselves to stay independent
The math is simple: If we promote shit gear or dodgy resorts, you stop booking trips through us. If you stop booking trips, we die. So we stay honest or we starve. No other incentive needed.
Where the Data Comes From — Full Transparency
We don’t run formal polls. We aggregate and analyze real rider experiences from across the internet — places where riders talk honestly because there’s no brand rep watching.
- Reddit r/snowboarding & r/snowboardmemes — Real riders sharing honest experiences, gear fails, trip reports
- Whitelines, Snowboarder Mag, The Inertia — Reader polls, community feedback, independent reviews
- evo, Blue Tomato, Snow+Rock, Absolute Snow — Verified purchase reviews (not sponsored posts or gifted products)
- Mumsnet, UK snowboard forums, Facebook groups — Real families and riders sharing trip experiences and gear advice
- Our own community surveys — Anonymous rider feedback collected seasonally (no personal data stored)
We analyze 200,000+ community posts, reviews, and rider experiences to compile rankings. We don’t manipulate the data — we filter the noise, verify legitimacy (remove bots/astroturfing), and present what real riders are already saying.
What Makes Us Different (The Breakdown)
No Brand Sponsorships: Gear rankings come from real rider experiences aggregated across forums, Reddit, and verified reviews. Brands can’t pay to influence rankings. Ever.
Transparent Affiliates: We earn through travel bookings via Nuco Travel and Erna Low. You pay the same price, we get a small commission. All affiliate links are clearly marked.
Raffle Transparency: Every raffle prize is purchased by us at retail/wholesale. We never accept free gear from brands in exchange for exposure or promotion.
Real Community Data: We aggregate reviews from verified riders across Reddit, forums, Mumsnet, and retail sites. No fake reviews. No astroturfing. No brand manipulation.
Working-Class Roots: Started by everyday riders who work 9-5 and save up for annual trips. We get it — snowboarding is expensive. We help you spend wisely.
All Diversities Welcome: Age, ability, background, budget, ethnicity, gender, orientation — if you love snowboarding, you’re one of us. We’re building a community, not an exclusive club.
Why “Rider-Voted” Matters
When we say “rider-voted,” we mean it. We don’t have a secret panel of experts. We don’t accept gear for review and magically rank it 5/5. We compile real feedback from real riders who spent their own money on gear and trips.
That’s the only opinion that matters. Not what brands want you to think. Not what influencers got paid to say. What actual riders — people like you — experienced after dropping their hard-earned money.
Our Mission: Keep Snowboarding Real
Help riders find honest gear reviews, affordable trips, and a community that cares more about powder days than profit margins. We fund this through travel commissions and community raffles because we believe snowboarding culture is worth preserving — not selling out to the highest bidder.
Want To Join The Movement?
We’re recruiting riders of all abilities, backgrounds, and experience levels across the United Kingdom and beyond.
Whether you’re just learning or you’ve been shredding for decades. Whether you hit parks or prefer backcountry. Whether you can afford one trip a year or you’re a season pass holder. If you love the mountain, the culture, the community, the peace that comes with carving through powder — you belong here.
Email us: hello@shredsummit.co.uk
🏂 See you on the mountain. 🏔️
Note: We’ll be adding a “Meet The Founder” section soon with the full story behind Shred Summit. For now, if you want to know more about who’s behind this, just email hello@shredsummit.co.uk — we’re real people, not a faceless corporation.
Join the Rebellion
Vote on gear. Submit your clips. Call out the bullshit. Win real prizes.
This isn’t a website — it’s a movement.
